TODAY I AM - WESTFIELD 


2015 proved to be a year of social restlessness. Androgyny and agelessness were leading conversations among the fashion elite, and the social mood empowered individuals who refused to be defined by age, sex or size.

'Today, I Am' broke down a number of stereotypes within the fashion world and celebrated individual style. Fronted by Kelly Osbourne and Lara Worthington,
it became a confident declaration of who we are on an ever-evolving journey. 


LAUNCH



PRINT



SOCIAL
In a twitter first, we launched extended behind the scenes footage of Kelly Osbourne’s fashion film. The additional videos were available for 24 hours only through Westfield AU’s Twitter channel. Audiences could unlock this additional content by retweeting @WestfieldAU @KellyOsbourne and using the hashtag #TodayIAm












OWNED CHANNELS








PAID / EARNED

















EARNED PRESS COVERAGE













PHASE 2


PRINT







EARNED PRESS COVERAGE




PAID / EARNED