TANK 300 - GWM

For the launch of the all-new Tank 300, a campaign was created to appeal to everyone’s ‘carpe diem’ mentality to take life back. Inspired by the research that humans have
60,000 thoughts a day, we wanted to visualise what all the clutter, noise and chaos that builds up in our minds, looks like. Then amongst all the randomness, we begin to see
a single hero thought recurring and repeating itself. Until we grab that one thought and see where it takes us.

LAUNCH FILM