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NZ WARRIORS SPONSORSHIP
- GWM TANK 300
As the official automotive partner of the New Zealand Warriors, GWM are a big part of this NRL club. So when I was asked to write a campaign celebrating the sponsorship, there was already a natural synergy in comparing the brute strength, agility and powerful performance of the Tank 300 to every single player on the team. I mean, when you look at the sheer size of these athletes, you can’t help but draw comparisons. And from there, the campaign just fell into place as I created a different ad for every position on the field.
DIGITAL OOH
