The majority of car insurance companies will only cover the basic parts of your car. In fact, over 70 of the most common parts including alloy wheels, power
steering, air conditioning and your spare tyre are considered optional extras unless you nominate them. So to help showcase the fact that NRMA automatically
insures every part of your car (nominated or not), we built an entire car from all the parts others don't insure.
CASE STUDY
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LAUNCH COMMERCIAL
DAY 1 - CAR CREATION
As each car part was selected by the public, we documented the build from start to finish and shared the content online for consumers to follow throughout the
entire campaign.
DAY 8 - CAR CREATION
DAY 15 - CAR CREATION
DAY 22 - CAR CREATION
DAY 50 - CAR CREATION
DVD PLAYER TEST
As various optional extras were fitted to the car, we tested them to see if they were worth keeping.
REVERSING CAMERA TEST
UPGRADED STEREO TEST
INTERACTIVE BUS SHELTER
THE TEST DRIVE
entire campaign.
DAY 8 - CAR CREATION