CAR CREATION - NRMA INSURANCE

The majority of car insurance companies will only cover the basic parts of your car. In fact, over 70 of the most common parts including alloy wheels, power steering, air conditioning and your spare tyre are considered optional extras unless you nominate them. So to help showcase the fact that NRMA automatically insures every part of your car (nominated or not) we built an entire car from all the parts others don't insure.

CASE STUDY

LAUNCH COMMERCIAL

DAY 1 - CAR CREATION
As each car part was selected by the public, we documented the build from start to finish and shared the content online for consumers to follow throughout the entire campaign.

DAY 8 - CAR CREATION

DAY 15 - CAR CREATION

DAY 22 - CAR CREATION

DAY 50 - CAR CREATION

DVD PLAYER TEST

As various optional extras were fitted to the car, we tested them to see if they were worth keeping.

REVERSING CAMERA TEST

UPGRADED STEREO TEST

INTERACTIVE BUS SHELTER

THE TEST DRIVE